1/3/2023 0 Comments Etos meaning![]() ![]() Example #1:Ĭhoice of words can confirm ethos with customers: Examples of Ethos in LiteratureĬlassification of ethos may be based on its position, such as the following examples of ethos. ![]() Nevertheless, it can prove to be exceptionally successful and is fairly common in politics. Such an argument, however, is generally thought to be a logical fallacy. It is a strategy in which a speaker or a writer attacks the character or personality of an opponent speaker or writer, rather than criticizing the matter of his or her point of view. In an attempt to confirm his credibility, a writer or speaker will make use of a typical type of argument called an “ ad hominem argument.” It is an argument “against the man,” which undermines the ethos of a speaker or a writer in opposition. In other words, the credibility of a speaker or a writer relies on his or her authority on the subject matter, as well as on how much he or she is liked and deemed worthy of respect. In an argument, it is of utmost value for a speaker or a writer to impress upon listeners and readers the idea that is worth listening to. It is natural for us to accept the credibility of people whom we hold in reverence. It is a means of convincing others of the character or credibility of the persuader. Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible.” “Of the modes of persuasion furnished by the spoken word there are three kinds. The term has its roots in Aristotle’s “ingredients of persuasion,” or “appeals.” He divides means of persuasion into three distinct categories: ethos, pathos, and logos. In rhetoric, ethos represents credibility, or an ethical appeal, which involves persuasion by the character involved. ![]()
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